Personal Branding and Social Media for the Brand Called YOU

Start: 28/09/2010 - 5:45pm

End: 28/09/2010 - 7:45pm

Venue:

NSW - RCSA’s offices, Level 6, 17 Castlereagh Street, Sydney (Between Hunter St and Martin Place)

What you will learn

What do people think of when they think of you? That’s your Personal Brand. Everyone has one, whether you want one or not. The real question – is your brand what you want and need it to be, or not?

Social Media opens up huge opportunities to promote yourself and your skills and services to a much wider audience than ever before. It also means that you can no longer afford to think that Branding only matters to big business. As an industry Professional, or Private Practitioner your Personal Brand is your Business Brand.

In this practical and interactive presentation key learning outcomes will include:

Why the new economy makes Personal Branding and Social Media a Professional necessity
What Personal Branding is, and isn’t
How to approach Social Media for your Brand
The three key phases of Personal Branding
Brand Planning – where to now?

How it will help you

Branding differentiates you from your competitors; it determines the opportunities that come your way and those that don’t. Understanding the use of Social Media as a powerful part of that branding will help you position your marketing strategy with more focus.

How you can put learning into action

Discuss ideas with fellow CP and our guest speaker about the most effective ways of using Social Media, the choices available and how to know what works for your Personal Brand.

This presentation will address the specific CDAA competencies of Advanced Communication Skills, Information and Resource Management, Professional Practice, Project Management
2 PD Hours

About the Presenters

Shandra Moran – Zero Filter Coaching - is a Personal Brand and Performance Consultant specialising in human behaviour and communication.

Details
Time	Time 5.45pm
Date	28th September 2010
Venue	NSW - RCSA’s offices, Level 6, 17 Castlereagh Street, Sydney (Between Hunter St and Martin Place)
Parking	Closest carpark: Secure Parking, in Wynyard Lane
Public Transport	Closest stations are Wynyard or Martin Place

Cost (inc GST)
CDAA Members	$40.00
Corporate Rate	$45.00 Corporate rate available to: Members of CICA Member Associations (www.cica.org.au); AHRI Members; and CDAA Corporate Members
Non-Members	$50.00

Professional Development

CPD Hours: 2

Registration and RSVP

Pre-payment is needed with your registration. Please register online by following the below link.

Refund Policy:

Cancellations can be made by email up to 5 pm on Monday 27th September. Your fees will be refunded, less a $10 administration charge. Registrations may be transferred to another person for the event, but you must advise us of this.